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Fairmont Pacific Rim is Vancouver's ultimate luxury hotel. It has been rated as the World's Best Business Hotel by Condé Nast Traveler readers and has received the prestigious Forbes Travel Guide Five Star and AAA Five Diamond ratings. The hotel boasts three award-winning dining destinations, a resort-style Willow Stream Spa.
As the sole in-house graphic designer for Fairmont Pacific Rim, I was responsible for creating all visual assets, both print and digital, to support this prestigious hotel, its restaurants, and the spa. My role centered on crafting and maintaining a distinct brand identity that set this property apart from other Fairmont hotels & Resorts. Emphasizing the hotel’s unique personality, my goal was to reflect its core identity of Fashion, Art, and Music in each design—whether through abstract art elements, distinctive layouts, or playful language—ensuring that these elements were seamlessly integrated into all hotel materials.